Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 along with AirPods with hearing-aid ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...

The absence of Apple Intelligence at the iPhone 16 launch, coupled with delayed AI feature availability in many ...

Image: Apple Intelligence will integrate with iPhone apps like calendars, emails and messages to make quick tasks easier. Pic: Apple He said people only want AI if it is going to make life easier ...

Justin Sullivan / Staff / Getty Images Apple unveiled the iPhone 16 Monday, showcasing a number of artificial intelligence (AI) features as the company bets on AI as a key driver of new phone sales.