From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball is making waves in both music and sports after he released his latest “Tweaker” on Friday. Performing under the artist name G3, the track is already proving to be a hit as it garnered over four million views on YouTube.

T his time, LiAngelo Ball is creating a stir—but not on the basketball court. Gelo, as he is commonly nicknamed, is the middle brother of the well-known Ball family and is now s