Labubu drives introspection for luxury brands wanting to build consumer loyalty through Kawaii culture, amid turbulent times.

Pharrell Williams steers Louis Vuitton in a new direction, focusing on refinement and subtle storytelling over the usual spectacle.

Louis Vuitton has single-handedly crafted an iconic landmark, dramatically reshaping the urban landscape of downtown Shanghai.

Beijing verifies details of agreement while emphasizing both nations should work together to promote stable development of ...

Beauty giants are racing to embed generative AI across marketing, R&D, and retail, juggling innovation with regulation, IP ...

While most brands achieve limited engagement, Giada’s 350,000-play success reveals the winning formula: authentic ...

China’s new-era fashion players, Japanese legacy design, and South Korean elegance from Wooyoungmi, Songzio, and System.

Constitutional upheaval gives way to renewed economic faith as Korean consumers embrace optimism, with confidence index ...

Pop Mart’s designer toy empire faces its biggest test as resellers crash the secondary market, threatening the delicate ...

China’s 618 retail festival saw beauty sales jump 63.4% YoY to $80B, led by skincare. But global brands still dominated the ...

While competitors chase trends, ZEGNA doubles down on radical slowness, turning a century-old reforestation project into a ...

Seeking digital detoxes, young people are shaping the new era for luxury travel, with a keen focus on health and wellness.