Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...

5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

We’re living in a hyper-connected reality. Everything is fast, instantaneous and real-time. Long before artificial intelligence (AI) became a household name, forward-thinking organisations were ...