As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s ...

Amazon Prime Video has announced it will introduce a new ad-supported streaming model for its Indian subscribers starting 17 June 2025. In a message sent to users, the platform confirmed that 'limited ...

In India, turning 18 is symbolic. It marks adulthood, voting rights, marriage eligibility, and legal autonomy. This year, the IPL turns 18. Like any milestone birthday, it invites reflection, ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in combining technology with human insights to deliver hyper-personalised ...

Nike hosted its Nike After Dark Tour Mumbai 10K on Saturday, May 10, 2025, a race that was the largest ever women’s 10k in India. With over 3400 participants, the bold night race started at the ...