Saudi sovereign wealth fund PIF has become the latest organisation to sign as an official partner of the Fifa Club World Cup, ...

Commercial broadcaster Seven Network has struck a multi-year deal to exclusively show Major League Cricket in Australia.

US-based sports and lifestyle brand New Era Caps has significantly enhanced its partnership with Major League Soccer, ...

Infront has struck a new long-term deal with SV Werder Bremen to remain as the German Bundesliga club’s exclusive marketing ...

Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month ...

The Australia SailGP Team has gained Hollywood actors Hugh Jackman and Ryan Reynolds as co-owners and Australian underwear ...

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with ...

It will be Australia’s first Test matches in the West Indies for a decade, and the first time that an Australian overseas ...

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement ...

Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a ...

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual ...

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever ...