The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing ...

Leadership in branding means challenging assumptions, pushing back against poor briefs and recognizing that strong brand ...

Overnight oats are not something you enjoy in the dark (if that's your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it's ...

While London South East do their best to maintain the high quality of the information displayed on this site, we cannot ...

The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus ...

Goldman Sachs resumed coverage of WPP (WPP) with a Neutral rating and 730 GBp price target The company has been taking meaningful steps ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

A downtrend has been apparent in WPP PLC (WPP) lately with too much selling pressure. The stock has declined 17.8% over the ...

WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account.

Bank of New York Mellon Corp boosted its position in shares of WPP plc (NYSE:WPP – Free Report) by 9.2% during the 4th ...