Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Data-driven attribution is the default attribution model for most conversion actions. Follow the instructions below to update an existing conversion action's attribution model to "Data-driven": …

Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction …

The attribution reports within the Advertising section give you a better understanding of how your advertising efforts work together to drive key event actions. These reports allow you to explore …

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set …

An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit is assigned to touchpoints along a user's path to completing important actions.

This article explains data-driven attribution. To find out more about attribution models in general, or to learn how to select an attribution model for your conversion actions, read About …

A data-driven attribution (DDA) model analyzes real data about user interactions, unique to your search campaign, to learn how to distribute credit for conversions across all interactions in a …

À propos des différents modèles d'attribution Google Ads propose actuellement plusieurs modèles d'attribution : Dernier clic : tout le crédit de la conversion est attribué à la dernière …