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  1. Cost-per-thousand impressions (CPM): Definition - Google Help

    Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network. Viewable CPM (vCPM) bidding ensures …

  2. Understand ad revenue analytics - YouTube Help

    CPM Cost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. You’ll see a few different CPM metrics in YouTube …

  3. Media purchase options on the Display Network - Google Help

    Media purchase options on the Display Network Google Ads is an auction-based advertising system that allows you to bid for ad placements on Google properties or publisher partner …

  4. Bid on viewable impressions using viewable CPM - Google Help

    The viewable CPM bid strategy isn’t available for Search Network only campaigns. If you create your campaign using the viewable CPM bid strategy, and then create ads that aren’t …

  5. Determine a bid strategy based on your goals - Google Ads Help

    CPM: With this bid strategy, you’ll pay based on the number of impressions (times your ads are shown) that you receive on YouTube or the Google Display Network. tCPM: A bidding strategy …

  6. About YouTube ads and view metrics - Google Help

    This article describes YouTube ad metrics that help you analyze the performance of your video ads. You can learn about metrics such as impressions, views, engagement, and clicks, and …

  7. Cost-per-thousand impressions (CPM): Definition - Google Help

    Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen. Existing CPM bids will be converted to vCPM automatically, but it's best to update your bids since …

  8. About bidding on impressions - Google Ads Help

    Let's say you choose an ad group viewable CPM of US$1.20. If your ad shows on a site that's associated with roses or tulips, or appears on a blog about flowers, the max viewable CPM is …

  9. Create a YouTube CPM Masthead campaign - Google Ads Help

    Easily create a YouTube cost-per-thousand impression (CPM) Masthead campaign in Google Ads. In this article, you’ll learn about the benefits of creating a YouTube CPM Masthead …

  10. Understanding bidding basics - Google Ads Help

    Learn how ads are measured as viewable. Viewable CPM bidding, like CPC manual bidding, lets you set bids at the ad group level, or for individual placements. Focus on conversions (for …