By the end of 2023, all Chopard steel watches, including bracelets and cases, will include 80% recycled steel. By 2028 this figure will rise to a minimum of 90%.

Discover how Chopard is rethinking its creations: jewellery crafted in ethical gold, eco-design principles, material traceability and Lucent Steel™ recycled steel alloy

Interviewed by Alexandre Kouchner, they announced Chopard’s commitment to roll out recycled steel for watches. By the end of 2023, the Maison will use Lucent Steel™ for the production of …

For example, our wooden walnut boxes are produced using FSC®-certified wood, water-based varnish and glue, recycled paper and cardboard, as well as stainless steel hinges and …

Initially our objective was to reach 90% recycled content by 2025, but this target has now been put back to 2028 to give our suppliers sufficient time to gather enough scraps of high enough quality.

All Chopard suppliers for recycled steel are based within 1000km of its manufacturing unit, either in Switzerland or its neighbouring countries of Austria, France, Germany and Italy, reducing …

2019 Alpine Eagle collection The Alpine Eagle becomes Chopard’s first luxury watch collection to be made in Lucent Steel™, comprising 70% recycled steel.

Interviewed by Alexandre Kouchner, they announced Chopard’s commitment to roll out recycled steel for watches. By the end of 2023, the Maison will use Lucent Steel™ for the production of …

For example, our wooden walnut boxes are produced using FSC®-certified wood, water-based varnish and glue, recycled paper and cardboard, as well as stainless steel hinges and …

Recycled steel The collection proudly epitomizes Chopard's strategic choices in building Sustainable Luxury. Steel watches are thus equipped with cases and bracelets made of …