OOH Industry | Media4Growth
The World Out of Home Organization expands with 14 new global members. WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Read the latest news on Global & Indian OOH & DOOH business
Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
What DUBAI OOH tells us about change & survival
Oct 10, 2024 · The sooner we realise this, the better. Vasant Jante, Founder and CEO, Thoughtshows & Events, and Publisher & Editor of Media4Growth/Outdoor Asia, shares his observations on the changing OOH landscape in Dubai with an important takeaway that is of critical importance to Indian OOH media owners: Adapt …
Gallery - Media4Growth
Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to... Gallery 9 months ago.
Events - Media4growth
Atenti Technologies to showcase its cutting-edge solutions at DDX Asia 2025. “These expos foster networking opportunities, driving collaborations and advancements within the sector,” says Mac Gangam, President of Atenti Technologies (Orion …
Research - Media4growth
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns. Preetam Patnaik, Head of ...
Magazine - Media4growth
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and... BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR... Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai ...
OOH Solutions - Media4growth
LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations. The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation. Advertisement.
‘Shift to audience based monetisation model’ | Media4Growth
Jun 30, 2021 · Arijit concluded the session by insisting that “DOOH is the rockstar of outdoor advertising industry as a whole” and urged the investors of DOOH assets to shift from a sqft./time to audience based monetisation model. Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ...
‘Micro-targeting is increasingly being seen in brand campaigns’
Jan 19, 2024 · Micro-targeting is increasingly evident in the OOH advertising approach of brands. In stating this, Lekshumanan Annamalai, Founding Partner, Coral Media explains that “due to digital inroads most brands are aware of where exactly their TG is and that helps in micro-targeting.”He also seen an uptrend in DOOH media business but points out that brands will closely examine the RoI from DOOH ...