Every few months, like clockwork, I get comments to let me know they hate my company name. Cool. Noted. Gold star for sharing. ⭐ Here’s the thing though… I didn’t build this brand to make everyone comfortable. I built it because women like us? We’re invisible in fitness, in fashion, in media, in damn near every “inspirational” ad that pretends aging stops at 35. We get marketed wrinkle cream and pharmaceutical we don’t need. Not barbells. Not adventure. Not strength. Not confidence. So yeah… I u