Small ranchers have been locked out of America’s grocery stores for decades — but that ends today. I’m launching the American Rancher Alliance, a producer-owned co-op to put REAL American meat back on shelves with FULL transparency. No more mystery labels. No more foreign-controlled supply. No more “Product of USA” imported beef. Just real American ranchers, voting together, supplying together, and standing together. This is how we take back the beef industry. This is how we break the monopoly.

Sometimes, just not dying is a win. #ranching #rodeo #horses #cowboy | rodeo