This holiday season, let the all-new Alexa make your kitchen a butter place. 🧈 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Finding 8 gifts can be a latke to handle. 🥔🎁 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

If you're a Prime Member with an Echo in the US, what are you waiting for?! Get access to the all-new Alexa for free by saying, "Alexa, upgrade." #AlexaPlus | Amazon Alexa

Finding a dish everyone can eat? That's a holiday miracle! 💫 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Before they're hung by the chimney with care, I have some ideas. 🎁 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa