The Psychology Behind Doomscrolling Explained
1:03
YouTubeThink School
The Psychology Behind Doomscrolling Explained
Why is doomscrolling so hard to stop? In this short, Nir Eyal breaks down the psychology behind doomscrolling and how variable rewards keep your brain hooked. When you do not know what comes next, your brain stays engaged and keeps scrolling. That uncertainty is what makes it addictive. Watch the full podcast on Think School’s YouTube channel ...
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